From an empire to Brexit: Globalization and glocalization in British advertising

Basit Öğe Kaydı
dc.authorscopusid57226186516
dc.authorscopusid57226193569
dc.contributor.authorÇarboğa, O.S.
dc.contributor.authorYildirim, E.N.K.
dc.date.accessioned2024-07-18T20:17:29Z
dc.date.available2024-07-18T20:17:29Z
dc.date.issued2022
dc.description.abstractTo comprehend how British advertising gained its unique identity, this study reviews historical events and phenomena such as imperialism and Brexit, discusses the cultural structure of British society, and considers the advertising industry's political-economic structure. It utilises a modern branch of critical discourse analysis called multimodal discourse analysis and extensively studies the HSBC TV commercial titled 'Home To So Much More', focusing on how its visuals create and represent Britishness and the British way of making advertisements. © 2022, IGI Global.en_US
dc.identifier.doi10.4018/978-1-7998-9672-2.ch015
dc.identifier.endpage313en_US
dc.identifier.isbn9781799896746
dc.identifier.isbn9781799896722
dc.identifier.scopus2-s2.0-85137451971en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage288en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-9672-2.ch015
dc.identifier.urihttps://hdl.handle.net/11411/6577
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on Global Perspectives on International Advertisingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleFrom an empire to Brexit: Globalization and glocalization in British advertisingen_US
dc.typeBook Chapteren_US

Dosyalar

Koleksiyon

Scopus Indexed Publications