PERSUASION AND RELATIONAL VERSUS PERSONAL BASES OF SELF-ESTEEM: DOES THE MESSAGE NEED TO BE ONE- OR TWO-SIDED?

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dc.authoridSunar, Diane/0000-0001-8854-6371
dc.authorwosidSunar, Diane/AAP-3062-2021
dc.contributor.authorSanaktekin, Oezlem Hesapci
dc.contributor.authorSunar, Diane
dc.date.accessioned2024-07-18T20:50:59Z
dc.date.available2024-07-18T20:50:59Z
dc.date.issued2008
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThe link between audience characteristics and persuasion has been examined in extant research but there has not been a focus on message variables. In the present study message sidedness effects are explored in relation to the link between self-esteem and persuasibility. Results indicated that self-esteem does not have a simple, direct effect on persuasibility. Rather, relational and personal bases of self-esteem provide better explanations for the complex relationship between self-esteem and persuasibility. Relational bases of self-esteem, but not general self-esteem, showed a main effect on attitude change. In addition, the two types of bases of self esteem showed an interaction with message sidedness in their effect on persuasibility. Message sidedness, bases of self-esteem, and gender interactions are also explored in explaining susceptibility to persuasion attempts.en_US
dc.identifier.endpage1332en_US
dc.identifier.issn0301-2212
dc.identifier.issn1179-6391
dc.identifier.issue10en_US
dc.identifier.startpage1315en_US
dc.identifier.urihttps://hdl.handle.net/11411/8339
dc.identifier.volume36en_US
dc.identifier.wosWOS:000263043200003en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherSoc Personality Res Incen_US
dc.relation.ispartofSocial Behavior and Personalityen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectPersuasionen_US
dc.subjectSelf Esteemen_US
dc.subjectRelational Bases Of Self-Esteemen_US
dc.subjectPersonal Bases Of Self-Esteemen_US
dc.subjectMessage Sidednessen_US
dc.subjectDifficultyen_US
dc.subjectGenderen_US
dc.titlePERSUASION AND RELATIONAL VERSUS PERSONAL BASES OF SELF-ESTEEM: DOES THE MESSAGE NEED TO BE ONE- OR TWO-SIDED?en_US
dc.typeArticleen_US

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