Generational difference in media consumption during the COVID-19 pandemic

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dc.authorscopusid57218796642
dc.authorscopusid57226186516
dc.contributor.authorSanje, G.
dc.contributor.authorÇarboğa, O.S.
dc.date.accessioned2024-07-18T20:18:06Z
dc.date.available2024-07-18T20:18:06Z
dc.date.issued2021
dc.description.abstractIt is well known that the COVID-19 pandemic has substantially increased the amount and frequency of media consumption, both in traditional and digital spaces. Individuals access several media sources on different devices for information, entertainment, and socializing purposes. Although media consumption increased during the COVID-19 pandemic, each generation consumed media differently, with different device preferences and usage percentages. These differences between generations are important, especially for media content providers, marketers, and businesses. This chapter investigates media consumption and device usage with secondary data, analyzing generational similarities and differences and predicting possible implications, especially for media content providers and marketers in the "new normal. " © 2021 Nova Science Publishers, Inc.en_US
dc.identifier.endpage161en_US
dc.identifier.isbn9781536196955
dc.identifier.isbn9781536196726
dc.identifier.scopus2-s2.0-85110799193en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage145en_US
dc.identifier.urihttps://hdl.handle.net/11411/6905
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherNova Science Publishers, Inc.en_US
dc.relation.ispartofParadigm Shifts within the Communication Worlden_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCovıd-19en_US
dc.subjectGenerational Differencesen_US
dc.subjectMedia Consumptionen_US
dc.titleGenerational difference in media consumption during the COVID-19 pandemic
dc.typeBook Chapter

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