Neural Correlates of Purchasing Behavior in the Prefrontal Cortex: An Optical Brain Imaging Study

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dc.authorscopusid55100830800
dc.authorscopusid56329345400
dc.authorscopusid57190280446
dc.contributor.authorÇakır, M.P.
dc.contributor.authorÇakar, T.
dc.contributor.authorGirişken, Y.
dc.date.accessioned2024-07-18T20:17:58Z
dc.date.available2024-07-18T20:17:58Z
dc.date.issued2015
dc.descriptionIBM;The Mind Science Foundation;The Robert J. Glushko and Pamela Samuelson Foundation;University of California, Berkeley;University of California, Merced;University of Southern Californiaen_US
dc.description37th Annual Meeting of the Cognitive Science Society: Mind, Technology, and Society, CogSci 2015 -- 23 July 2015 through 25 July 2015 -- -- 182805en_US
dc.description.abstractExisting neuroimaging studies in decision making predominantly employ the fMRI method. Despite its superior spatial resolution, fMRI is an expensive and impractical neuroimaging technology for purchasing behavior studies in the field. This study aims to explore the role of prefrontal cortex during purchasing behavior by utilizing functional near-infrared (fNIR) spectroscopy; a low-cost, non-invasive and portable optical brain imaging methodology. The findings suggest that fNIRS can be effectively used for developing a neuro-physiologically informed, predictive model of purchasing behavior based on multivariate effects of activations in frontopolar, dorso-medial and dorso-lateral prefrontal cortex. © Cognitive Science Society, CogSci 2015.All rights reserved.en_US
dc.identifier.endpage302en_US
dc.identifier.isbn9780991196722
dc.identifier.scopus2-s2.0-84978869815en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage297en_US
dc.identifier.urihttps://hdl.handle.net/11411/6809
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherThe Cognitive Science Societyen_US
dc.relation.ispartofProceedings of the 37th Annual Meeting of the Cognitive Science Society, CogSci 2015en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectDecision Makingen_US
dc.subjectFnıren_US
dc.subjectNeuroeconomicsen_US
dc.subjectNeuromarketingen_US
dc.subjectOptical Brain İmagingen_US
dc.subjectPurchasing Behavioren_US
dc.subjectBrain Mappingen_US
dc.subjectInfrared Devicesen_US
dc.subjectNear İnfrared Spectroscopyen_US
dc.subjectPhysiological Modelsen_US
dc.subjectSalesen_US
dc.subjectBehavior Studiesen_US
dc.subjectDecisions Makingsen_US
dc.subjectFunctional-Near İnfrareden_US
dc.subjectNeural Correlateen_US
dc.subjectNeuroeconomicsen_US
dc.subjectNeuromarketingen_US
dc.subjectOptical Brain İmagingen_US
dc.subjectPrefrontal Cortexen_US
dc.subjectPurchasing Behaviorsen_US
dc.subjectSpatial Resolutionen_US
dc.subjectDecision Makingen_US
dc.titleNeural Correlates of Purchasing Behavior in the Prefrontal Cortex: An Optical Brain Imaging Studyen_US
dc.typeConference Objecten_US

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