Competitive deviance from ethicality: A focus on online settings

Basit Öğe Kaydı
dc.authorscopusid57218795854
dc.authorscopusid57205197409
dc.authorscopusid8076343300
dc.contributor.authorŞahin-Kazazoğlu, G.N.
dc.contributor.authorÖzçelik, A.B.
dc.contributor.authorBurnaz, Ş.
dc.date.accessioned2024-07-18T20:16:47Z
dc.date.available2024-07-18T20:16:47Z
dc.date.issued2019
dc.description.abstractAs spreading the information becomes easier with online technologies, consumers are able to both share their experiences and collect other users’ experiences. This may lead to affect the purchase decision of others who are exposed to online reviews. Hence, behaving deviant, the companies can use the power of online reviews for the benefit of themselves by manipulating the review content. In order to attract customers, companies can write positive reviews for their own business or negative reviews for those of competitors. However, consumers are getting aware of these devious moves day by day and they evaluate the believability of the online reviews in a more suspicious manner. This chapter proposes a conceptual model on the outcomes of perceived believability and perceived deviancy in online reviews, in terms of perceived ethicality of the company. The outcomes of the study are expected to provide a novel approach to the online competition strategy through consideration of the long-term value co-destruction for organizations in the competitive marketplace. © 2019, Springer Nature Singapore Pte Ltd.en_US
dc.identifier.doi10.1007/978-981-13-7924-6_2
dc.identifier.endpage43en_US
dc.identifier.issn2509-7873
dc.identifier.scopus2-s2.0-85090266662en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage19en_US
dc.identifier.urihttps://doi.org/10.1007/978-981-13-7924-6_2
dc.identifier.urihttps://hdl.handle.net/11411/6262
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer Natureen_US
dc.relation.ispartofAccounting, Finance, Sustainability, Governance and Frauden_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCompetitive Devianceen_US
dc.subjectDeviant Behavioren_US
dc.subjectEthicsen_US
dc.subjectOnline Reviewen_US
dc.subjectPerceived Ethicallyen_US
dc.titleCompetitive deviance from ethicality: A focus on online settings
dc.typeBook Chapter

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