Kuzgun, E.Asugman, G.Alvarez, M.D.2024-07-182024-07-1820231533-2969https://doi.org/10.1080/15332969.2023.2241000https://hdl.handle.net/11411/6355The current study investigates the consumers’ co-destructed experiences with after-sales services (AS) through the lens of Conservation of Resources (COR) theory and Service Dominant Logic. The research is carried out in two phases. First, a qualitative study is conducted by analyzing consumer stories about co-destructed AS experiences with data collected from a public complaint website and three focus group interviews. Second, the proposed model is empirically tested on 207 consumer responses collected through a survey. The results reveal different paths on which consumers’ secondary losses either lead to low AS satisfaction or punitive behaviors after experiencing a co-destructed AS interaction. © 2023 Taylor & Francis Group, LLC.eninfo:eu-repo/semantics/closedAccessAfter-Sales ServicesConservation Of Resources TheoryService Dominant LogicValue Co-DestructionArticle2-s2.0-8516641320110.1080/15332969.2023.22410002764Q225144