Effect of augmented reality advertising on purchase intention

PazarlamaDurmuş, BerilPastırmacı, Cihangir2018-10-012018-10-012018https://hdl.handle.net//11411/1347https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=hcgrYffRbz0Z44UJEuLtwZWH5Y_M9PwNCMPnJgDESKC7TVK3Upr3iTotDnvHCtYf[Abstract Not Available]eninfo:eu-repo/semantics/openAccessEffect of augmented reality advertising on purchase intentionArttırılmış gerçeklik kullanılan reklamların satın almaya etkisiMaster Thesis1071510134