Design newness effects on consumers’ hearts and minds, and the moderating roles of involvement and risk perceptions

Gegez, Emine EserGümüş, Burcu2021-09-282021-09-2820202547-96011309-243Xhttps://hdl.handle.net/11411/4036-Abstract:- Every product used in every part of daily life has a different design, and different product designs are accepted differently by consumers depending on their emotional and cognitive processes. These emotional reactions and cognitive evaluationeninfo:eu-repo/semantics/openAccessProduct designnoveltyemotionscognitive evaluationsinvolvementrisk perceptionsÜrün tasarımıyenilikduygularbilişsel değerlendirmeilgilenimrisk algısıDesign newness effects on consumers’ hearts and minds, and the moderating roles of involvement and risk perceptionsArticle