Medya ve İletişim SistemleriAslanbay, YoncaTezeren, Erge2018-03-272018-03-272017https://hdl.handle.net//11411/1144https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=vbVkXe1KChYWNElr1MuLZje5fvFEY55WuusYvOOXzRJ0POdc92XT5CO2qbgqLlSr[Abstract Not Available]eninfo:eu-repo/semantics/openAccessThe relationship between branding and symbolic consumption in digital media (a research study on the example of Apple-SamsungDijital medyada markalaşma ve sembolik tüketim ilişkisiMaster Thesis1151496024