Demiray, M.Aslanbay, Y.2024-07-182024-07-182016978152250569315225056879781522505686https://doi.org/10.4018/978-1-5225-0568-6.ch009https://hdl.handle.net/11411/6554For a sustainable future, the actors of the market need a change in spirit that will elevate the life-chances of people by being an "empowered part" of the economic system. A participative, open knowledge economic and market system that will ensure the material well-being, the social visibility, the happiness and the consciousness of the individual is essential. Crowdfunding, as a recent online social community network market model is to be a new socio-technical system of co-creation through self "making and funding". The aim of this study is to discuss the role of identification in co-creation for sustainability of newly rising crowdfunding communities. In line with this objective, the following two aspects are clarified: the key characteristics of crowdfunding platforms as online communities and the role of identification for co-creation in online crowdfunding communities. © 2017 by IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Chapter2-s2.0-8501645894710.4018/978-1-5225-0568-6.ch009174N/A155