Semercioz, F.Kocer, B.2024-07-182024-07-18201497811367765959780789025173https://hdl.handle.net/11411/6701This paper investigates antecedents of success/failure in strategic alliances, which is implemented by airline companies as a response to globalization and liberal government policies. The relationship between Turkish Airlines and Qualiflyer Group, the largest airline alliance in Europe until its collapse in 2001, has been taken as a case study to present the question in terms of matching the goals, partner selection, alliance management, and areas of cooperation. Two factors at the macro-level and four factors at the micro-level are found to be important to succeed in strategic airline alliances. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website:<http://www.HaworthPress. com © 2004 by The Haworth Press, Inc. All rights reserved.eninfo:eu-repo/semantics/closedAccessAlliance PerformanceAviation İndustryQualiflyer GroupStrategic AlliancesTurkish AirlinesBook Chapter2-s2.0-8511846157145N/A29