Globalizing a brand through sport sponsorships: The case of Turkish Airlines and its sport marketing efforts

Tinaz, C.2024-07-182024-07-18201797813174865349781138891548https://hdl.handle.net/11411/6859[No abstract available]eninfo:eu-repo/semantics/closedAccessGlobalizing a brand through sport sponsorships: The case of Turkish Airlines and its sport marketing effortsBook Chapter2-s2.0-85131611193131N/A120