Varnali, Kaan2024-07-182024-07-1820101548-11311548-114Xhttps://doi.org/10.4018/jebr.2010100104https://hdl.handle.net/11411/8206This conceptual paper revisits and reviews early milestone literature of influential authors, who discuss the impact of the Internet on major forces that shape a company's marketing strategy to assess whether their futurist predictions and conceptual claims turned out to be true or were later falsified by empirical research or market experience. In particular; the impact of the Internet on customers, design of products/services, pricing, marketing communications, intermediaries, publics, and social/cultural environmentis explored. Throughout the paper; related under-researched and unsettled areas are discussed and future research avenues are suggested.eninfo:eu-repo/semantics/closedAccessConsumer EmpowermentImpact Of The InternetInternetInternet MarketingMarketing MixMobile MarketingOnline MarketingWord-Of-MouthConsumer PowerWebPriceCommunicationTechnologyAcceptanceProductsCompanyBuyersArticle2-s2.0-7995310070610.4018/jebr.2010100104514Q3386N/AWOS:000438464200004