Damar-Blanken, Duygu2026-04-042026-04-042025978-104040662-5978-103281297-7https://doi.org/10.4324/9781003510406-15https://hdl.handle.net/11411/10322This chapter examines the newest type of small and short-term credit, namely Buy Now, Pay Later (BNPL) offers. BNPL is especially popular in e-commerce due to the convenient procedures of access. Yet it also poses a high risk of over-indebtedness, especially for young persons who are specifically susceptible to impulse buying and who, at least to a certain extent, lack financial literacy. The New Consumer Credit Directive of the European Union takes a huge step in financial consumer protection by extending its scope to small and short-term credit agreements, that is, also to BNPL-credit. However, the safeguards put in place by the new Directive might prove insufficient due to the business model underlying BNPL-credit. This chapter argues that, in order to achieve responsible lending practice and improve the financial literacy of young persons, an additional monitoring feature is necessary. © 2026 selection and editorial matter, Duygu Damar-Blanken and Michelle Kelly-Louw; individual chapters, the contributors.eninfo:eu-repo/semantics/closedAccessFinanceBusiness ModelsConsumer CreditsE- CommercesEuropean UnionFinancial LiteracyImpulse BuyingConsumer ProtectionBook Chapter2-s2.0-10501734557810.4324/9781003510406-15211N/A198