CONSUMER INFORMATION SEARCH BEHAVIOR FOR EXPERIENTIAL AND MATERIAL PURCHASES

Aydin, Asli E.Selcuk, Elif A.2024-07-182024-07-182015978-3-319-10912-1978-3-319-10911-42363-6173https://hdl.handle.net/11411/8536Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... -- MAY 15-20, 2012 -- Acad Marketing Sci, New Orleans,, LA[Abstract Not Available]eninfo:eu-repo/semantics/closedAccessCONSUMER INFORMATION SEARCH BEHAVIOR FOR EXPERIENTIAL AND MATERIAL PURCHASESConference Object358358N/AWOS:000380561800127