Altinigne, N.2024-07-182024-07-18202497983693381249798369338117https://doi.org/10.4018/979-8-3693-3811-7.ch007https://hdl.handle.net/11411/6581The widespread adoption of AI in marketing and consumer use has raised concerns about data privacy and the risk of AI-driven data breaches. As a result, many consumers are reluctant to disclose personal information, which is crucial for the efficient operation of AI systems. While AI continues to evolve, there is a lack of research addressing the crucial areas of ethics, privacy, and corporate digital responsibility. This chapter examines the growing prevalence of artificial intelligence (AI) in consumer experience and its ethical considerations. © 2024, IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Chapter2-s2.0-8518957834010.4018/979-8-3693-3811-7.ch007168N/A150