The effects of social media based brand communities on brand trust and intention to online purchase

PazarlamaDurmuş, BerilBilici, Nadire Mine2018-10-092018-10-092018https://hdl.handle.net//11411/1374https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=hcgrYffRbz0Z44UJEuLtwdDji23h6b_yf2QqyXYpDQGk057DLGO7mPe7knm0D1aJ[Abstract Not Available]eninfo:eu-repo/semantics/openAccessThe effects of social media based brand communities on brand trust and intention to online purchaseSosyal medya tabanlı marka topluluklarının marka güvenilirliği ve online satınalma niyetine etkisiMaster Thesis681510184