Bilgin, Hasret Dikici2024-07-182024-07-1820210143-65971360-2241https://doi.org/10.1080/01436597.2021.1896360https://hdl.handle.net/11411/8755What shapes political parties' direction of change on the political spectrum? Under what conditions do Islamist movements moderate or shift towards a more radical stance? Drawing on the case of the Ennahda Party in Tunisia, I argue that transformation of the Islamist parties should be analysed on par with that of the secular parties, by focussing on the parties' popular base and the target electorate rather than through a moderation-radicalisation framework. I find that Ennahda's shift to Muslim democracy, self-defined as specialisation, is owed to their need to be backed by the new urban middle class in order to rule while maintaining the support of the rural and urban poor to come to power. Through field interviews conducted with the members of Tunisian political parties as well as union leaders and activists, I show that the secular parties are going through a similar process under the pressure of the spatial and class-related dynamics.eninfo:eu-repo/semantics/closedAccessMiddle ClassModerationPolitical IslamEnnahdaParty RebrandingArticle2-s2.0-8510358668110.1080/01436597.2021.189636015237Q1150742Q3WOS:000636095600001