Ozturkcan, SelcenSengun, Sercan2024-07-182024-07-182016978-3-319-29904-4978-3-319-29903-72364-947Xhttps://doi.org/10.1007/978-3-319-29904-4_3https://hdl.handle.net/11411/6985This chapter applies the concepts of regulatory focus and regulatory fit into gaming structures and articulates their effects especially inside massively multiplayer games to understand the behavior of players inside gaming structures, as well as emotional transitions associated with them.eninfo:eu-repo/semantics/closedAccessRegulatory FocusRegulatory FitGamesVideo GamesCompulsory GamingProspect-TheoryRegulatory FitInternational-RelationsDecision-MakingRiskPreventionPromotionSelfLocomotionExperienceBook Chapter10.1007/978-3-319-29904-4_35541N/AWOS:000387774600003