Semercioz, F.Kocer, B.2024-07-182024-07-1820041068-6061https://doi.org/10.1300/J130v09n02_03https://hdl.handle.net/11411/6479This paper investigates antecedents of success/failure in strategic alliances, which is implemented by airline companies as a response to globalization and liberal government policies. The relationship between Turkish Airlines and Qualiflyer Group, the largest airline alliance in Europe until its collapse in 2001, has been taken as a case study to present the question in terms of matching the goals, partner selection, alliance management, and areas of cooperation. Two factors at the macro-level and four factors atthe micro-level are found to be important to succeed in strategic airline alliances. © 2004 Taylor & Francis Group, LLC.eninfo:eu-repo/semantics/closedAccessAlliance PerformanceAviation İndustryQualiflyer GroupStrategic AlliancesTurkish AirlinesArticle2-s2.0-8502394280310.1300/J130v09n02_03452-3N/A299