Ergun, Hande SinemKuscu, Zeynep Kabadayi2024-07-182024-07-1820131877-0428https://doi.org/10.1016/j.sbspro.2013.10.520https://hdl.handle.net/11411/88549th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIAPresent study aims to explore the relationship among e-commerce, market orientation, innovation orientation and e-loyalty. E-commerce usage is becoming more and more widespread among customers. E-loyalty is a useful measurement for e-commerce success, since loyal customers tend to make repetitive purchases which lead to increase in financial performance of the firms. Innovativeness is a core capability for today's highly competitive firms including online ones. Market orientation enables firms to explore, define and meet customer needs; which may in turn drive the innovation orientation. Present model based on these concepts was studied on 376 participants (n=376). In light of the major findings, present article aims to provide managerial implications for customer loyalty in the setting of e-commerce.eninfo:eu-repo/semantics/openAccessİnnovation OrientationMarket OrientationProactive Market OrientationResponsive Market OrientationE-LoyaltyE-CommerceE-Commerce SuccessSatisfactionOnlinePerformanceImpactConference Object10.1016/j.sbspro.2013.10.52051650999N/AWOS:000346088300056