Girisken, YenerTelci, E. EserArikan, EsraKefallonitis, Efstathios2024-07-182024-07-182017978-3-319-33865-1978-3-319-33863-72198-72462198-7254https://doi.org/10.1007/978-3-319-33865-1_32https://hdl.handle.net/11411/69874th International Conference on Strategic Innovative Marketing (IC-SIM) -- SEP 24-27, 2015 -- Mykonos, GREECEAn identical warning sign may lead to different effects on the individuals from different cultures. This study aims to reveal the differences between the effects of warning signs on the cigaratte packages on UK and Turkish consumers. If the warning signs can be optimized in accordance with the perceptions of different consumers in different cultures, they may become more influential and more discouraging. In order to understand the participants' perceptions, not only their replies on the surveys but also their reaction time to each variable were analyzed.eninfo:eu-repo/semantics/closedAccessCultureAdvertisingDecision-MakingDecision ScienceExperimental DesignAppealsImpactConference Object2-s2.0-8512564425710.1007/978-3-319-33865-1_32258N/A253N/AWOS:000405332300032