Impact of social media on brand equity in generation z context

PazarlamaSezgin, SelimeNakay, Ekin2018-10-052018-10-052017https://hdl.handle.net//11411/1350https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=MzP7PYssFqdb3WIjlroAkfLQyGMeuRpAuVTJ1caAflgwf8Huk5bEI5zWQNPrFo4_[Abstract Not Available]eninfo:eu-repo/semantics/openAccessImpact of social media on brand equity in generation z contextZ nesli bağlamında sosyal medyanın marka varlığı üzerindeki etkisiMaster Thesis1331505532