Investigation of user attitudes and perceptions toward brands on social media in relation to purchase intention case study Analysis of Koton's social media strategies

PazarlamaSezgin, SelimeYüzüak, Ayşe Gül2018-10-092018-10-092018https://hdl.handle.net//11411/1398https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=MzP7PYssFqdb3WIjlroAkZm09uHedoOrJGqHSgIqibyy6R3Ov5nnxW654Dk4Zfxg[Abstract Not Available]eninfo:eu-repo/semantics/openAccessInvestigation of user attitudes and perceptions toward brands on social media in relation to purchase intention case study Analysis of Koton's social media strategiesSosyal medyada varlık gösteren markaralara karşı tüketici davranış ve tutumlarının satın alma kararı ile ilişkisinin incelenmesi case study: Koton'un sosyal medya stratejilerinin incelenmesiMaster Thesis981508965