What is in a name that we call 'Islam'? A critical inquiry into the semiotic construction of super-brand Ummah

Süerdem, A.K.2024-07-182024-07-18201697813177532239780415746946https://doi.org/10.4324/9781315797335https://hdl.handle.net/11411/6666[No abstract available]eninfo:eu-repo/semantics/closedAccessWhat is in a name that we call 'Islam'? A critical inquiry into the semiotic construction of super-brand UmmahBook Chapter2-s2.0-8504758555310.4324/978131579733545N/A17