Phd in Organizational Studies

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Listeleniyor 1 - 19 / 19
  • Öğe
    Adoption of internet of things (IoT) concepts within consumer, commercial, industrial and infrastructure applications
    (İstanbul Bilgi Üniversitesi, 2023) Yusufoğlu, Onur Somer; Durmuş, Beril
    ABSTRACT: Internet of things (IoT) can be defined as the interconnectivity of all smart devices with one another using the proper infrastructure thanks to the technological sophistication level achieved as of today. According to many, IoT is evaluated to be the next disruptive technological advancement which will shape our lives in the near future. On top its contributions to individual’s daily life, there are also many barriers hindering the dissemination of the IoT technology as it works on the basis of big data management via cloud systems which also comprises personal information inside. As IoT operates in a systematic manner, there is a variety of applications of the IoT technology in many fields ranging from smart health services, smart manufacturing, connected and autonomous mobility, smart city, smart farming to smart digital payment services. There is a vast amount of research focusing on the factors affecting the IoT technology adoption in single particular scope of implementation however there is no evident case in literature which studies the significant effects on IoT adoption in a holistic perspective by taking multiple fields of exercise. This research aims to fill this gap by creating a virtual future mise en scene, where the study group is requested to envision the future IoT dominated living space. On this conceptual framework, primary focus of this dissertation is to lay out the parameters having a substantial effect on the IoT adoption in application areas smart health, smart home, connected mobility and smart payment respectively. Latter objective of the thesis study is to bring to surface the differences between the variables acting on the IoT adoption in these focused application areas. In conclusion, implications for marketers and recommendations for future research are also asserted for IoT technology adoption in marketing context.
  • Öğe
    Internationalization of social enterprises: barriers and catalyzers
    (İstanbul Bilgi Üniversitesi, 2023) Gholizade Ahranjani, Sepideh; Gonca, Günay
    ABSTRACT: Social enterprises (SEs) tackle the local and global communities' most demanding social needs/ problems by developing groundbreaking solutions or innovative business models. Studies in the field have presented that the main driving forces behind the internationalization of SEs include institutional failures, global wealth disparity, corporate social responsibility movements, and technological advancements. While revealing the global nature of social problems, these factors simultaneously present variations in the character of SEs worldwide. Therefore, academics hypothesized that one of the main factors causing a dynamic internationalization process is the diversity in the nature or character of SEs. However, due to the developing social entrepreneurship field, empirical research on social enterprises' internationalization process is rudimentary. This thesis study attempts to fill the existing gap and extend the knowledge about the factors that constrain or accelerate the internationalization process of SEs. This research relies on the business model (BM) framework to investigate the process of internationalization since it allows exploring the role and interaction of external and internal variables on different components of the BMs, which might create challenges and complexity in the internationalization process of SEs. The researcher adopts the thematic narrative analysis methodology to examine the role of social mission, institutional factors, and dynamic capability in replicating the BMs into the context of host countries. The novelty of this study is the application of the BM perspective for examining the internationalization process of SEs which enables the researcher to explore the role of external and internal variables that hinder or foster the replication of BM in new contexts. Therefore, while investigating the internationalization process, this study also reveals how the BM, in essence, and the social mission in particular, influence the cross-border expansion and transfer process of SEs. In addition, concentrating on the three theoretical frameworks enables exploring the barriers and catalyzers in the internationalization process of four case studies in the context of Turkey. By revealing the varied role of formal and informal institutions in the BM replication process, the study's findings also present that going international decisions of SEs are contingent on the nature of the social mission and the context characteristic of host countries. Thus, internationalized SEs require applying a similar strategic approach as adjusting their BMs with the institutional contexts to overcome the external barriers through deploying dynamic capabilities and implementing business model innovation. This research, while enhancing the knowledge of the internationalization process of SEs, also advances our understanding by illuminating the function and effects that various types of BM play in the internationalization process based on the nature of the social mission of SEs. The research also suggests various implications for academics and practitioners by proposing approaches that assist social entrepreneurs in overcoming possible contextual constraints and complexities driven by macro and micro-level institutions.
  • Öğe
    Skepticism towards advertising and ad-blocking in the postdigital era
    (İstanbul Bilgi Üniversitesi, 2023) Sarıgöllü, Subhi Can; Aslanbay, Yonca
    ABSTRACT:This study examines the effects of skepticism toward advertising in the use of adblocker software. A theoretical model in predicting a consumer’s likelihood in using ad-blocker software has been proposed and tested. Then, an online survey was used to gather data, to which 212 people responded. This data was then analyzed for statistical significance in predicting a given consumer’s likelihood of using adblocker software. The model is shown to be significantly more effective in this prediction with a 72.3% correct estimation rate. Skepticism toward advertising with regards to digital media is an area that has not been extensively covered in academic literature. This study aims to fill this gap in the literature, while also proposing future research that could ultimately benefit consumers and advertisers alike via re-establishing fields of marketing communications. Achieving such, would be a net benefit for all parties involved without the need to resort to software that unselectively blocks interparty relationships with consumers and corporations. This study proposes an original model to predict a given consumer’s likelihood of using ad-blocker software. The model in question incorporates various factors that are linked to consumer attitude and behavior that commonly were considered for advertising in the traditional media. Technical disciplines and technical branches of disciplines such as marketing and communications will benefit from a cognitive look at digital consumer behavior as most human action stems from human psychology to begin with. Thus, this study aims to have implications to a wide variety of disciplines in re-establishing the channels of communication for advertisers and consumers in the digital and nondigital media alike.
  • Öğe
    Behavioural factors in B2B price negotiation: a case from air cargo market
    (İstanbul Bilgi Üniversitesi, 2023) Salihoğlu, Salih Kâmil; Gegez, Emine Eser
    ABSTRACT: Behavioral pricing research in B2B markets is still in its infancy, albeit it has shown critical improvements in the last decades. Moreover, finding any examples in which behavioral pricing is studied in logistics is almost impossible. To the author, such a study examining the air cargo sector has not yet been done. In this study, behavioral effects on price negotiations in B2B sectors were observed, taking pricing negotiations in the air cargo industry as an example. The study’s primary purpose is to show the impact of behavioral concepts, namely aspiration price, reservation price, initial price offer, and reference price on the B2B price negotiation process and outcome. On the other hand, the effects of anchoring bias on the determination of reference prices and the formation of the negotiation result are also observed. In addition, it is investigated whether there is difference in explanation of price negotiation between student and employee samples. This study includes the results of 258 price negotiation experiments in which 516 people participated in the period of May-November 2022. The results of the experiments showed that the buyer has a more influential position on the price negotiation outcome than the seller. In addition, the most critical reference prices are the buyer's aspiration price and initial price offer. Apart from this, the anchor price affects both the seller and the buyer to determine the reservation prices before the negotiation. Finally, the regression models explaining the price negotiations of student and employee subjects are statistically significantly different. In other words, there are significant difference between student and employee samples which make it necessary to be taken into deep consideration while using student samples in business related studies. As the most critical findings of the study and its contribution to the literature, it can be said that the buyer has a stronger influence than the seller in B2B price negotiations and that student subjects have different results than employee subjects.
  • Öğe
    Linguistic choices of entrepreneurs in the context of crowdfunding: does it align with gendered expectations?
    (İstanbul Bilgi Üniversitesi, 2022) Etem, Hatice; Günay, Gonca
    ABSTRACT: Women’s life has always been difficult due to the dominance of men over women. Gender-related biases, stereotypical beliefs, discriminations and prejudices which women face even today, are the outcomes of the superiority of men over women since the early ages. Entrepreneurship is one of the economic and sociological fields that is deeply affected by deep-seated barriers about women. In a male dominated world which is designed by man himself, women are the ones who have to challenge harder in crowdfunding platforms to raise the money they need for their projects. Several studies claim that venture capitalists prefer male entrepreneurs to invest in their projects more often because entrepreneurship has been codded as masculine since the field was designed. That is why, women who decide to be an entrepreneur is tagged as insufficient or less capable. These gender-related prejudices eventually lead female entrepreneurs to adopt more masculine manners. However, such female entrepreneurs experience career backlash as they are assumed to be too assertive or bossy. Such assumptions may also create some problems for male entrepreneurs which means even a male entrepreneur may have the potential to be judged negatively by the investors if he prefers to use more feminine language. So, language style and behavior, not only for female entrepreneurs but also for male entrepreneurs play the most important role in crowdfunding platforms. This study reveals many significant realities about entrepreneurship from the point of ages-long, deep-seated gender-oriented biases and prejudices on femininity and masculinity concepts.
  • Öğe
    Determinants of augmented reality mobile application usage and its influence on consumer buying behavior
    (İstanbul Bilgi Üniversitesi, 2020) Öztekin, Anıl; Durmuş, Beril
    ABSTRACT: In today’s world, digitalization, connected devices, the internet of things, 5G, augmentation and doubtless the artificial intelligence are the main drivers that trigger industrial revolution 5.0. The way of doing business is expected to change and several new approaches are expected to emerge in all areas of business. In light of these new developments, marketers need to understand the necessities of the new era in more depth and need to adopt old marketing tools to brand new ones. As one of the strongest tools, augmented reality lets users combine the physical environment with virtually generated digital information and lets it enrich the user experience in real-time, which gives a huge power to engage with the customer at anytime, anywhere. It eases the way to create an interaction with customers and virtually can be able to transfer any kind of brand, product, and service messages. As a new trend of business, many industries such as Automotive, Retail have already started to implement AR-based tools, many marketers are assessing to use of AR as an alternative marketing tool but still not that much is known about the journey of consumers, the impact on shopping behavior, attitude towards mobile AR applications, perceived ease of use and perceived usefulness and if it triggers higher purchase intention or not. The aim of this study is to understand more deeply the influence of mobile AR applications on consumer’s decision-making process through purchase intention by taking into consideration experiences.
  • Öğe
    Psychological contract the context of employee voice: a multi-level approach in terms of workplace, supervisor ıntention, and treatment
    (İstanbul Bilgi Üniversitesi, 2021) Çalışkan, Sibel; Günay, Gonca
    ABSTRACT: Employees often encounter the decision of whether to speak up or remaining silent in case of work-related issues. The objective of the study is to examine multi-layers affecting employee voice behavior (EVB): (1) “workplace politics” where political influence is used at safe vs risky level at organizational-level, (2) attribution toward “supervisors’ intention and behavioral outcomes” at dyadic-level, and (3) related emotional states which occur with the “violation and fulfillment” of psychological contract at individual-emotional-level. This study aims to investigate the influence of observation on the workplace, supervisors’ intention-treatment gap over the psychological contract, and its relationship with EVBs. The originality of the study is to fulfill the need for a holistic and quasi-experimental view on these mixed signals/stressors. Hypothetical-scenario-based experimental design is used to recreate an environment where supervisors’ intention-treatment and workplace politics are attributed. It is found that the malfunctions in the workplace, intention, or outcome result in prohibitive voices (Neglect, Aggressive Voice, and Exit) and violation. Otherwise promotive voice (Patience) and fulfillment is secured. Unfair treatment by itself forces promotive voice (Constructive Voice). Inconsistency in intention and treatment leads to Neglect because of mixed signals but leads to Considerate Voice in interaction with a safe workplace. Supervisor intention matters in decreasing passive voices (Neglect and Patience) and violation, while alleviating malfunctioning in other signals. Treatment matters in decreasing destructive voices (Aggressive Voice and Exit), while alleviating malfunctioning in other signals. The fulfillment/violation and the EVB relationship are also found to be conditional. Theoretical and practical implications of signals over EVBs are discussed.
  • Öğe
    Pro-market reforms and firm strategies: the case for Turkish motor third party liability insurance
    (İstanbul Bilgi Üniversitesi, 2021) Çeviker, Ercüment; Oba, Beyza
    ABSTRACT: Pro-market reforms are the transformation in the norms, which affects the decision-making of the economic actors. The changing regulations and the enforcement of new laws generally attempt to support market interactions. The discussions emerged after the 1980s, and many different concepts were used to denote this movement like structural reforms, institutional change, economic liberalization or Washington Consensus. Whatever term is chosen, the basic argument points to both the objective and the directionality of the changes in institutions. In this context, the promarket reforms are not only economic liberalization instruments for policy-makers, but also a tool for better functioning of markets. In this study, the responses of the insurance companies to pro-market reforms were analysed under five areas and the results were contrasted in four periods in the history of Turkish Motor Third Party Liability (MTPL) Insurance Industry in qualitative methods. Generally known as Traffic Insurance, MTPL is a compulsory product where the prices are set by regulatory authorities. My research is based on the journey in the industry, from regulation to pro-market reform with two stages and then reversal to regulation period once again in ten years. Based on the primary and secondary data, the responses can be summarized as follows. Firstly, more entries were seen in the MTPL market, either by new local companies or by new FDI through mergers and acquisitions. Secondly, contrary to the expectations, MTPL prices have risen and the profitability in the industry improved. Thirdly, the concentration ratio in MTPL has decreased and more firms switched their business focus to produce MTPL as a response to reform. Fourthly, the changes in the MTPL product could be seen even if the product is believed to be homogeneous. Lastly, the new changes in the process have been observed before the implementation of reforms. The results were supported by MTPL statistics, insurance legislation, financial reports of insurance companies, Competency Authority Decisions, news relating to MTPL on the internet and semistructured interviews held by insurance executives. My findings indicate that insurance companies reflect isomorphic responses to the reform but not necessarily in the same way. The findings not only contribute to a compulsory line in the insurance industry but they may also be enhanced to the other regulated or semi-regulated financial industries for future research.
  • Öğe
    Agile transformation in a software company: the role of sensing in organizational agility
    (İstanbul Bilgi Üniversitesi, 2021) Beşli, Okan; Günay, Gonca
    ÖZET: Dünyadaki değişim tarihin her döneminde sürekli olmuştur. İnsanoğlu ise sürekli bu değişime adapte olarak yaşamını sürdürme ve gelişimini artırmak için çabalamıştır. Son 20 yıllık döneme bakıldığında ise geçmişten farklı olarak çok daha hızlı ve etkisi artan bir değişim döngüsü yaşanmaktadır. Son dönemde yaşanan bu değişimler VUCA olarak adlandırılmakta ve içeriğinde değişkenlik(volatility), belirsizlik(uncertainty), karmaşıklık(complexity) ve muğlaklık(ambiguity) içermektedir. Organizasyonlarda çevrelerinde yaşanan bu değişimi anlamak ve ona adapte olarak çabalamakta ve hatta varlığını sürdürebilmesi ancak bu şekilde mümkün olabilmektedir. Bu çalışmanın amacı, VUCA dünyasında yaşayan organizasyonların çoğunlukla içlerinde gerçekleştirdikleri çevik dönüşümü anlamak ve özellikle çevreyi anlamalarını sağlayan sense yetkinliğine odaklanmaktadır. Bu odağın sonucu olarak çevik dönüşüm yaşayan bir organizasyonda kurumsal öngörü(corporate foresight) aktivitelerinin kurumsal öngörü olgunluğunu ve organizasyonel çevikliğini nasıl etkilediğini açıklamak üzere bu çalışma yapılmıştır. Organizasyonel çeviklik ve kurumsal öngörü ile ilgili olarak birçok çalışma yapılmış olmasına ragmen, bu çalışmalardan hiçbiri çevik dönüşüm yaşamış bir yazılım şirketinde bu alanların birbiri ile ilişkisi üzerine yönelmemiştir. Yazındaki bu boşluğu doldurmak üzere gerçekleştirilen bu çalışmada, teknoloji odaklı bir kurumsal öngörü aktivitesi organizasyon içerisinde gerçekleştirilmiştir. Bu aktivitenin kurumsal öngörü olgunluğuna ve organizasyonel çevikliğe etkisini gözlemleyebilmek için anket çalışması yapılmıştır. Yapılan çalışmanın sonucunda beklentilerden farklı sonuçlar elde edildiği için nitel bir araştırma çalışması içerisinde mülakatlar yapılmıştır. Gerçekleştirilem ikinci çalışma sonucu elde edilen sonuçlar irdelendiğinde organizasyonel değişimlerde rol alan motivasyon ve engellerin bu çalışma kapsamında organizasyonu nasıl etkilediği belirlenmiştir. Ek olarak performans yönetim sisteminin ve değişim yönetiminde varolan yapıların bu çevik değişimi nasıl etkilediği gözlemlenmiştir.
  • Öğe
    Role of subsidiaries in new product development: a study on front-end of innovation proces
    (İstanbul Bilgi Üniversitesi, 2020) Konuralp, Şakir Mete; Oba, Beyza
    ÖZET: Bu çalışmada temel amaç; çok uluslu şirketlerin küresel pazarlarda rekabet avantajı elde etmek için, yerel kuruluşları ile yaptıkları yeni ürün geliştirme çalışmalarını, yerelden merkeze geri bilgi aktarım sürecini dikkate alarak araştırmaktır. Bu çalışmada, temel olarak inovasyon sürecinin ilk adımı olan fikir üretme, kapsam geliştirme ve bunlara bağlı olarak yeni ürün projeleri oluşturma kısmı analiz edilmiş olup, ikinci adım olan ürün geliştirme kısmına geçmeden önceki karar verme mekanizması irdelenmiştir. Araştırma, endüstriyel sektörde yer alan uluslararası bir şirket üzerinde kantitatif yöntemler kullanılarak, tek bir vaka analizi şeklinde yapılmıştır. Projelerin, yeni ürün geliştirme prosesinin alt evreleri arasında ilerleme olasılığının hesaplanmasına yönelik, 103 projeyi kapsayan veri seti dikkate alınarak istatistiksel bir model kurulmuştur. Ayrıca satış bölümünün yeni ürün geliştirmeye olan katkısı, organizasyonda ki bölümler arası işbirliğine yönelik incelenmiş ve bu konuda akademik çalışmalara destek verebilmek hedeflenmiştir. Küresel bağlamda, çok uluslu şirketler, pazarlama, araştırma ve geliştirme bölümlerinin yanında, yeni ürün geliştirme sürecinde pazar dinamiklerinden faydalanmak için yerel iştiraklerinin satış hizmetlerini de kullanmaktadır. Ek olarak; kavramsal model ve anket sonuçları göz önüne alınarak, akademik alanda vurgulanan organizasyon ve proje bazlı başarı faktörlerinin, üstün küresel yeni ürün geliştirme performansı elde etme üzerindeki etkisi belirtilmiştir.
  • Öğe
    Content analysis of mission statements across social enterprises in the context of resource acquisition
    (İstanbul Bilgi Üniversitesi, 2020) Hengirmen, Engin; Günay, Gonca
    ABSTRACT: Social Entrepreneurship (SE) and resource access is a popular research topic in academic literature but many research is rather new, theoretical and lack of empirical results. SE is an output of innovative use such as using a material in new ways and combination of resources such as combining two materials to seek opportunities to catalyze social change and/or address social needs. They usually start with little or no resources and because of this reason, they face additional constraints or difficulties when accessing resources. Resources for SEs can be in multiple forms and mission statements are both a type of resource and a tool for accessing resources. In order to appeal to resource providers, SEs use narratives. One of the narrations utilized is the mission statement. Mission statements are narratives that give information about organization’s purpose, values and how they see their future. SEs aim to appeal resource providers but what their mission is highly relevant while deciding which SE will get invested. This is a case study research on SEs’ mission statements to explore what SEs’ mission statements talk about and what are the similarities and differences between these mission statements that enabled organization to access resources. I look at Skoll Foundation's social entrepreneurship award winners because winners can access to different types of resources such as financial gains and network connections that can present new opportunities. I did content analysis by topic modelling with help of computer programming. I used LDA, which generated 17 topics where every topic is a set of words and their probabilities. By looking at these topics, I was able to summarize them and give them a more understandable meaning. After topics have taken shape, I calculated their similarities, I visualized them and found which elements make them similar or different. In order to better understand these topics, I also used sequential LDA which enabled us to capture how these topics evolved through time. Results show that SEs specialize in one topic and they don’t engage in multiple or other topics. For example, a SE that focuses on green energy only works in that field, leading a specialization on that field and does not engage with any other subject like human rights. This result is a direct contribution to literature since it exposes the ways SE’s access resources. Another contribution is the multiple dualities SEs balance in order to appeal resource providers. SEs are tackling broad problems that affect millions of lives. As this is one of the traits resource providers look for, they also want to invest in organizations that can sustain themselves. SEs mention both their broad missions and their sustainability in balance so resource providers are motivated in investing to organization. My last contribution is measuring and explaining similarities/differences of mission statements. On the other hand, analysis shows supporting results for multiple theoretical research in the SE literature. Many of these research were theoretical and needed empirical results.
  • Öğe
    Organizational justice and work engagement relationship: mediating effect of employee voice and moderating effect of psychological capital
    (İstanbul Bilgi Üniversitesi, 2020) Uygur, Duygu; Günay, Gonca
    ABSTRACT: The study is a product of an interest in examining the relationship between organizational justice and work engagement. In doing that, not just examining the relationship but also exploring the likely mechanisms that may account for this relationship was the main aim. Employee voice was proposed as a mediating mechanism drawing on the theory on social exchange and the job demandsresources model. The results showed that all four dimensions of perceived organizational justice, namely distributive justice, procedural justice, interpersonal justice and informational justice, are related to work engagement through supportive, constructive and destructive dimensions of employee voice. Defensive voice dimension did not mediate organizational justice and work engagement relationship. Psychological capital (dealt with as a higher order construct consisting of efficacy, resilience, hope and optimism) was hypothesized to moderate the relationship between employee voice and work engagement but results did not support an interaction effect. These results highlight how employee voice behavior as a response is effective in perpetuating the impact of perceived organizational justice on work engagement.
  • Öğe
    Türkiye kamu, özel sermayeli mevduat ve katılım bankalarının 2005-2013 arasındaki bazı bilanço kalemlerinin karşılaştırılması
    (Uluslararası Yönetim İktisat ve İşletme Dergisi, 2016) Oğuz, Ahmet Bünyan
    Özet: Bu çalışmada 2005-2013 yılları arasında Türkiye’de faaliyet gösteren mevduat bankaları kamu, özel sermayeli ve katılım bankaları olarak gruplandırılarak, aktif büyüklük, krediler, mevduat, sermaye, özkaynaklar, kâr-zarar, şube ve personel sayısı verileri dikkate alınarak, istatistiksel olarak karşılaştırılmıştır. Araştırma sonuçlarına göre kamu sermayeli mevduat bankalarının aktif büyüklükleri toplam bankacılık sistemi içinde azalırken, diğer iki grubun payları artmıştır. Bankaların şube sayılarında artış, şube başına düşen ortalama personel sayılarında ise düşüş gözlenmiştir. Kamu sermayeli mevduat bankalarının ortalama personel maliyeti ve sermaye artış oranı diğer iki grupla karşılaştırıldığında düşük bulunmuştur. En düşük kârlılığı gösteren katılım bankaları diğer verilerde en yüksek değişim katsayısını göstermiştir
  • Öğe
    Free/Open Source Software adoption, public policies and development indicators: An international comparison
    (2007) Gençer, Mehmet; Tunalio, Vehbi Sinan
    Despite the growing body of research on the inner workings of FOSS development, there are few studies on its relation with broader developments in society. In this study we have attempted a preliminary investigation of (1) how FOSS prevalence is related to economic and human development indicators of countries, (2) whether public policies regarding FOSS emerge in a consistent relation with these indicators in several clusters of countries constructed from the United Nation's human development index, and (3) the relation of software piracy to development indicators. Our results point to relative significance of non-economic factors in FOSS adoption, lack of consistent policies among public agencies, and irrelevance of non-economic factors on software piracy. In addition, the study demonstrates the possibility of developing FOSS indices for larger scale diagnosis and strategizing. © 2007 International Federation for Information Processing.
  • Öğe
    Multivariate analysis of employee career changes
    (İstanbul Bilgi Üniversitesi, 2017) Demirkıran, Canan Yıldırım; Gençer, Mehmet
    [Abstract Not Available]
  • Öğe
    Scientific collaboration networks Knowledge diffusion and fragmentation in Turkish management academia
    (İstanbul Bilgi Üniversitesi, 2010) Özel, Bülent; Oba, Beyza
    [Abstract Not Available]
  • Öğe
    Does halal certificate have any effect on brand loyalty: a research on the fast food consumers
    (İstanbul Bilgi Üniversitesi, 2016) Ulukaya, Zeynep Göksu; Sezgin, Selime
    [Abstract Not Available]
  • Öğe
    Explaining service employees’ voice behavior: a multilevel, systems theory approach
    (İstanbul Bilgi Üniversitesi, 2016) Ünver, Süheyl; Mengüç, Bülent
    [Abstract Not Available]
  • Öğe
    Foreign direct investment in Turkey: determinants, problems, tax and legal changes
    (İstanbul Bilgi Üniversitesi, 2009) Ekinci, Erdal; Süerdem, Ahmet
    This thesis offers an empirical study of the motives for the selection ofTurkey as a location for foreign direct investment (FDI). In addition to thedeterminants of selecting Turkey as a location for investment, the thesis alsoanalyzes the issues that affect the investment environment and the reception by thecurrent investors of the recently introduced tax and legal changes intended toenhance Turkey’s attractiveness for FDI. For this purpose, following an extensiveliterature review on the subject matter and a series of interviews with variousexecutives, a questionnaire is prepared and is pre-tested. Then, the questionnaire isapplied to the executives of 73 corporations established in Turkey with foreigncapital.In the study, first the factors that lead to the selection of Turkey as thelocation for investment are identified. Then, the main problems that affect the FDIenvironment in Turkey are determined, and the impact of these problems on the FDIenvironment and the operations of the firms are measured. Third, the studyinvestigates the progress achieved in the solution of these problems as compared tothe dates on which these investments were initiated, and the probability of solutionsto the identified problems in the next five-year period. Finally, the impact of the taxand legal changes introduced in the last five years on FDI environment and businessplans of firms is analyzed.In the study, the hypotheses which examine the relationship between thedeterminants, problems, tax and legal changes and investment date, industry, capital size, sales volume, employee size, mode of entry, ownership pattern, country oforigin of foreign equity are tested through t tests and variation analysis, and thefindings are discussed.