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    As a dividend yield investment strategy "Dogs of Dow" in Istanbul stock market
    (İstanbul Bilgi Üniversitesi, 2019) Yerebakan, Adnan; Özyıldırım, Cenktan
    This research examines the performance of the Dogs of Dow stock-picking strategy in Istanbul’s stock exchange (BİST) over the period from 2010 to 2018. Dogs of Dow stockpicking strategy uses dividend pay-out ratios to select stocks that are under their net worth. The idea behind this strategy opposes the efficient market hypothesis (EMH) suggested by Fama (1970). This research applies the original method founded by John Slatter. However, we have also applied Sharpe´s formula to make risk adjustment. In our research, we select İstanbul´s stock exchange due to the fact that no prior studies have been conducted on the BIST; additionally, there is no income tax and a very insignificant transaction cost which can be neglected. The strategy´s performance is impressive when compared to the previous applications on other international stock exchanges. To conclude, our results have statistical significance and we reject the Null hypothesis of higher returns from the market.